Brand ‘Stretch’ and Brand ‘You’ …no but seriously, who the hell are you?!

What a fortifying experience. I left a recent business conference with a whole new impression of myself, courtesy of the intriguing session on ‘Entrepreneurial Brand Stretch’, a vital component for your business and personal survival. Lead by a stellar cast of industry specialists, the session flexed the traditional view of ‘brand’ and forced me into … Continue reading Brand ‘Stretch’ and Brand ‘You’ …no but seriously, who the hell are you?!

When did you last score?

My heart breaks for Laura Bassett. Just days ago the 31 year old England defender scored an own goal in the Women’s World Cup semi-final ‘for’ Japan. At the peak of her career to date with the eyes of the world upon her she suffered a momentary lack of judgement resulting in what many believe … Continue reading When did you last score?

Haven’t you heard? We’re all role models

Why is it that every time I attend a conference, open a business journal, read a newspaper or blog about women in the workplace the case studies and key notes are always executive, six figure salary females who have managed to blend family life and career into their unique recipe for success? Where are the … Continue reading Haven’t you heard? We’re all role models