Brand ‘Stretch’ and Brand ‘You’ …no but seriously, who the hell are you?!

What a fortifying experience. I left a recent business conference with a whole new impression of myself, courtesy of the intriguing session on ‘Entrepreneurial Brand Stretch’, a vital component for your business and personal survival. Lead by a stellar cast of industry specialists, the session flexed the traditional view of ‘brand’ and forced me into … Continue reading Brand ‘Stretch’ and Brand ‘You’ …no but seriously, who the hell are you?!